ZDF Temporary Guidance

Brand Design, Guidance and Signage, Visualization

In 2012, extensive construction and modernization work was carried out on the reception and casino building on the ZDF campus in Mainz. The area is central to employees of the ZDF as well as the numerous visitor tours spectators to the ZDF-Fernsehgarten show. Since the conversion measures took place during ongoing operations, there was a need to keep changing and labeling the public routes.

For this purpose, a temporary and mobile guidance system was designed and implemented, which marks the constantly changing paths and escape routes. What was particularly important was a very striking guidance system, which stands out from the visual disorder of a construction site.

Project Type

Brand Design, Guidance and Signage, Visualization


Corporate Architecture, Interior Design, 3D, Visualization


Art Direction, Design, Project Managment

Client, Employer

© 2012 ZDF/Ronen Schmitz