Stereo Deluxe

Brand identity and logo design for Stereo Deluxe Rec., Nuremberg. For a quite while there was also the Stereo Deluxe Club in Nuremberg near the Central Train Station, it is now called Club Stereo.

I was 20 when I designed this, and unexperienced. I tried following the creative brief. I made some 3o+ mood boards and logo studies. None of them pleased the client, so, just for fun I designed what I thought was best. I didn’t even present it to the client. But looking at a lot of designs spread out on the floor, he found it someway hidden on my desk. And that was that.