Stereo Deluxe

Brand Design

Brand identity and logo design for Stereo Deluxe Rec., Nuremberg. For a quite while there was also the Stereo Deluxe Club in Nuremberg near the Central Train Station, it is now called Club Stereo.

I was 20 when I designed this, and unexperienced. I tried following the creative brief. I made some 3o+ mood boards and logo studies. None of them pleased the client, so, just for fun I designed what I thought was best. I didn’t even present it to the client. But looking at a lot of designs spread out on the floor, he found it someway hidden on my desk. And that was that.

Project Type

Brand Design


Logo Design


Art Direction, Design

Brand Design, Logo, Logo Design, Ronen Schmitz Even Zur,

January 1995