To introduce Runtastic’s Results App (now Adidas Training) we created an app install campaign for Facebook. From an extremely large set of creatives tailored to different user types, week by week we reduced the variations to the best performing ones for maximum effectivity.
Runtastic Performance Marketing
Communications
Target Audience Crossfit
Target Audience Gym Rats
Target Audience New Year's
Target Audience Rookies
Target Audience Runners
Target Audience Winter
General Campaign
