Runtastic Performance Marketing

To introduce Runtastic’s Results App (now Adidas Training) we created an app install campaign for Facebook. From an extremely large set of creatives tailored to different user types, week by week we reduced the variations to the best performing ones for maximum effectivity.

Type

Communication

Extent

Copy Writing, Creative

Role

Creative Direction, Head of Design

Client/Employer
Status

Completed

Copyright

© 2015 Adidas Runtastic


Target Audience Crossfit

Target Audience Gym Rats

Target Audience New Year's

Target Audience Rookies

Target Audience Runners

Target Audience Winter

General Campaign